A direct response copywriter can help businesses make money in several ways:
(1.) crafting effective sales letters, (2.) creating compelling landing pages, and (3.) writing persuasive email campaigns.
Craft Compelling Sales Letters
A direct response copywriter can help businesses increase sales by writing profit-boosting sales letters. Using persuasive language and crafting a compelling sales pitch — a copywriter can influence customers to make a purchase and even convince them to buy a product they may not have been initially interested in.
A legend in the direct response and advertising industry, Drayton Bird gives valuable tips on how to write better copy for your business. He talks about keeping marketing messages clear, using short sentences, showing proof, offering a guarantee and the like.
Produce High Converting Landing Pages
Another way a direct response copywriter can help businesses turn prospects into paying customers is by creating captivating landing pages. A landing page is the first page customers see when they click on an online ad or email campaign. The landing page must be well-designed and well-written, as it will determine whether or not a customer makes a purchase.
So how does a copywriter write a high converting landing page – Unbounce.com shares the key elements to a successful copy such as value proposition, persuasive copy, social proof and a call-to-action to mention a few.
Write Brand-Building Emails
Finally, a direct response copywriter can help businesses generate revenue by writing relationship-building email campaigns. Email campaigns are a great way to promote sales and special offers and can effectively increase online sales. A direct response copywriter can help businesses write their emails that will convince customers to take advantage of the business’s special offers.
An excellent email copywriter by the name of Ben Settle offers great ideas on how to write email copy that’s “un-boring” and makes money at the same time. He talks about storytelling in email copy and lots of helpful tips so you can generate profits from your email marketing campaigns.
Indeed, a direct response copywriter can help entrepreneurs increase cash flow and grow their businesses using direct response marketing methods — whether crafting effective sales letters, creating compelling landing pages, or writing persuasive email campaigns.